(Creative Thinking Skill by Prof. Dr. Barjoyai Bardai)
This was the first topic of our training module. The three day lessons on this topic covered the introduction into creativity, creative thinking techniques and approach, as well as the innovation process.Basically, creativity is not simply a way to make things better. However, without creativity, we are unable to make full use of the information and experience that is already available to us and is locked up in old structures, old patterns, old concepts, and old perceptions. Being wrong is often an essential part of creativity, as it acts as a stepping-stone to an idea which is perfectly valid. According to Prof. Barjoyai, creativity is defined as the ability to discover new relationships, to look at subjects from new perspectives, and to form new combinations from two or more concepts already in the mind.
The five steps to creativity are:
1) Knowledge: acquire diverse knowledge utilizing all the five senses.
2) Thinking: think deeply.
3) Incubation: relax and do something unrelated to the problem.
4) Eureka: I found it! Moment of inspiration.
5) Development: developing ideas into useful and practical application.
1) Knowledge: acquire diverse knowledge utilizing all the five senses.
2) Thinking: think deeply.
3) Incubation: relax and do something unrelated to the problem.
4) Eureka: I found it! Moment of inspiration.
5) Development: developing ideas into useful and practical application.
The basic rules in creative thinking include:
>> Be imaginative and promote imagination
>> Have initiative to provoke our mind by ‘thinking wrong’
>> Defer judgment: better still by-pass judgment
>> Use movement in thinking all the time
>> Be imaginative and promote imagination
>> Have initiative to provoke our mind by ‘thinking wrong’
>> Defer judgment: better still by-pass judgment
>> Use movement in thinking all the time
As mentioned by Prof. Barjoyai, there are four creative problem-solving techniques, which are:
i. By increasing the amount of relevant information available to the problem solver.
ii. Increase the number of potential alternatives that are generated, and thus improve the
chances of finding a very good solution.
iii. Increase competitive advantage by producing more unusual solutions.
iv. Decrease the number of revisions once a solution has been implemented, thus conserving
critical resources.
Innovation is the process by which an invention or idea is translated into the economy. The aesthetic, ergonomic, technical, and economic factors are some of the things we discussed in economics product design.
Besides the theory lesson, we did some fascinating activities related to the topic, such as presentations on our creative products and problem-solving, doodling, bread baking, poking straw through a potato, and walking on eggs.
awesome bread made by bread-factory
my doodling (what can you interpret?...)_____________________________________________________________________________________
Wednesday, 7th April – Friday, 9th April
(5 Disciplines of Innovation by Dr. Khairudin Damhoeri)
According to Dr. Khairudin, innovation is defined as the introduction of new ideas, goods, services, and practices which are intended to be useful. The main driver for innovation is often the courage and energy to better the world. An essential element for innovation is its application in a commercially successful way. However, there is a common misconception about innovation where it is synonymous to creativity. Creativity is actually just a component of innovation (where strategy and implementation are also important in the innovation process). Therefore, it can be summarized that INNOVATION = CREATIVITY + COMMERCIALIZATION.Failure is an inevitable part of the innovation process, and most successful organizations factor in an appropriate level of risk. In most organizations, the causes of failure within the innovation process are poor goal definition, poor alignment of actions to goals, poor participations in teams, poor monitoring of results, as well as poor communication and access to information.
After a brief introduction on innovation, Dr. Khairudin taught us about the five disciplines of innovations which are:
1) Important customer and market needs
2) Value creation
3) Innovation champions
4) Innovation teams
5) Organizational alignment
1) Important customer and market needs
2) Value creation
3) Innovation champions
4) Innovation teams
5) Organizational alignment
As an activity to see our understanding towards the topic, we were required to create/design a new biotech-related product and present the elevator pitch of the product to the prospective customers and investors.
Dr. Khairudin was giving his comment on our presentation
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